Since 2006, the expansion of broadband penetration has been the focal point of OTE’ s strategy in terms of technological, communication and marketing initiatives.
The continuous upgrade and optimization of OTE’ s network allowed the development of innovative broadband products and services. OTE’ s public awareness campaign communicates the benefits of broadband services, while new service packages, offered at highly competitive prices, make broadband services more affordable than ever.
To meet increasingly specialized customer needs, OTE developed a series of competitive products and services.
As part of its strategy to enhance broadband penetration with no extra charge for customers, OTE gradually doubled the rated speeds for xDSL access across the country since August 2006.
In December 2007, OTE implemented significant ADSL price reductions and launched new, faster internet access speeds of up to 24 Mbps. Tariffs were reduced by up to 44,5%, minimum access speed was upgraded free of charge from 768Kbps to 1024Kbps, and a top access speed of up to 24Mbps was added to the offering.
Earlier, in 2007, OTE has reduced ADSL prices twice, in May and February respectively.
